When it comes to insurance, even the most well versed can sometimes struggle with their deductibles, copays, coinsurance, maximum out-of-pocket – and that is all before you start looking at the actual benefits. When you have students accustom to their healthcare system, that uses different health insurance terms, and add a language barrier to that, you have a situation that can be pretty complicated when trying to introduce students to the US healthcare system!
Everything we do at ISI is designed to make things easier for students, from easy-to-understand benefit tables, our school requirements database so students can check if our plans will work for their school, and of course our multilingual customer support team.
However, in the summer of 2013, we embarked on a mission to make insurance even easier to understand and the first step was to integrate more visuals into what we do. Our “Overview of the US Healthcare System” was the first step, which is a short six minute video designed to educate student (in a fun way) about how the healthcare system in the USA works. It is perfect for student orientations and for school websites, where it can be embedded (at not cost).
We then set out to create four shorter videos which explain our main products – students can watch the videos to determine which plan is right for them. These videos are available on our homepage and respective product pages. All with the main goal to make insurance easier to understand.
The next step in better understanding is to provide more of our content in the student’s native language. With students from all around the world, this is no easy task, but we are excited to announce that our US Healthcare video now has subtitles in seven different languages: Spanish, Portuguese, Korean, Russian, Japanese, Chinese and Arabic. And, we expect more to come in the future.
We have also been providing customer support in Chinese and Spanish for some time, and we have now extended this to our website! Students can view the whole website in either language – and then contact us for assistance in those languages.
You can learn more about our language capabilities in our recent press release on the subject.
With the complex nature of insurance, coupled with language barriers and background differences, it is really important to make sure students understand the products they are purchasing and what they cover so they can determine if it is right for them. Hopefully with the videos, and growing language capabilities, we will continue to be an industry leader in helping students understand insurance!