Press Release – International Student Insurance Launches Chinese Portal

International Student Insurance (ISI), the leader in international student insurance marketing around the world, is proud to announce the launch of its Chinese Portal, geared towards helping the growing number of Chinese students coming to the USA to study. The new portal includes plan information, downloadable flyers, and contact information, all in Chinese, as well as in-house Mandarin and Cantonese language customer service support.

According to the 2011 Open Doors report from the Institute of International Education, there was a 23.5% increase in the number of Chinese students coming to study in the USA, bringing the total to 157,558. Morrison Kwong, marketing associate at ISI and former Chinese international student from the University of North Florida, commented “Many international students do not realize that they can save money by purchasing an alternate insurance plan and waive out their university’s insurance plan. I wish I had known about ISI earlier, which is why I’m excited to be working to help educate students about their options.”

The Chinese portal is available online at Students are able learn more about the company and popular international student health insurance plans in their native tongue. They can also access specially created PDF brochures in Chinese that describe ISI and its health insurance plans in more detail to provide to their parents.

In addition, ISI is actively working through Chinese social media channels and search engines to reach Chinese students and make them aware of their international insurance options. “Students from China feel more comfortable reading in Chinese, even if they can read English well, and certainly their parents and grandparents want information accessible to them,” Kwong added. “And most students will not be able to access English webpages if they are using Chinese search engines and social media platforms, so the activity here will be an excellent opportunity to help students in a more suitable environment.”

ISI provides students with the highest level of insurance coverage and customer service, no matter where they are from or where they choose to study around the world. ISI customers can rely on world class service from fully licensed insurance agents who offer support in English, Spanish, Thai and now in both Mandarin and Cantonese Chinese.

International Student Insurance is a specialized insurance agency selling health and travel insurance to students from around the world. Online since 2001, ISI is a trusted industry leader providing insurance to students studying outside their home country. Owned and operated by Envisage International Corporation, International Student Insurance is a NAFSA Global Partner and accredited with an A+ rating by the Better Business Bureau. For more information, visit the website at

This entry was posted in Chinese students, International Student Insurance and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *