One of our big focuses this year is the internationalization of our content, allowing it to be understood natively in multiple languages and appeal to a wider audience. There are many factors to consider when creating internationalized content, from choosing … Continue reading
You have an in depth website, are active Facebook & Twitter. Your campus videos are uploaded to your school’s YouTube channel and you are getting into Google+. So why would you hire and online marketing company to help reach and … Continue reading
Since the advent of Google+ Authorship, content specialists have struggled to understand exactly what it is and how it can impact their blogs, websites and networks. After two years of tweaking by Google and analyzing by the rest of the … Continue reading
One of the recent improvements we’ve made to our network of sites is to decrease the amount of time between when a site visitor clicks on a link to us and when the page is rendered and displayed on their … Continue reading
In late 2011, Google introduced a change to their search results where they began encrypting searches for users who were logged into their Google account. This week Google ramped up the encryption of searches to include all users, whether or … Continue reading
We recently had the privilege of presenting during a couple sessions at the NAFSA regional conferences in San Juan, Puerto Rico and again in St. Louis Missouri. The topic was Online Marketing – Is it Right for You. The reason … Continue reading
SEO or Search Engine Optimization can be a real asset when it comes to international student recruiting and lead generation if it is done right and with the right partners. So what is Search Engine Optimization? How do students find … Continue reading
If you want to reach international students, you need to be able to be found when and where they are looking for you. Are they looking for you in the newspaper? Maybe. Are they looking for you on TV? Possibly. … Continue reading
