Tag Archives: social media

Online Marketing is a Cost Effective Way to Move Students Through the Enrollment Funnel

Online marketing is a cost effective way to move students through the enrollment funnel. By dedicating some time, energy and resources, you can help drive students down the funnel, using the resources you already have at your disposal. With the … Continue reading

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Boosting a Facebook Post to Expand your Reach

Everyone is familiar with Facebook ads. You know the ones we all ignore on the right hand side of your feed? Facebook has recently introduced the ability to “boost” a post. Boosting a post allows you to increase your reach … Continue reading

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International Education Pick of the Week – 10th May 2013

Our international education pick of the week centres around the USA, with changes for students entering the USA not only with the new I-94 procedures, but also some new checks that have been ordered as a direct result of the … Continue reading

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4th January 2013 – Envisage Pick of the Week

In the international education world, 2013 expects to hold of lot of change around the world – whether is it new regulations, governments trying to clamp down on fraudulent students and schools or generally the world economies impacting global movement. … Continue reading

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Five Things to Consider before Using Online Marketing for International Recruiting

We recently had the privilege of presenting during a couple sessions at the NAFSA regional conferences in San Juan, Puerto Rico and again in St. Louis Missouri.  The topic was Online Marketing – Is it Right for You.  The reason … Continue reading

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Good examples of schools using Facebook to interact with students

I was browsing the web this morning and looking to see how schools are using Facebook to interact with students and prospective students.  Some were better than others.  In fact, I even found one school that used Facebook to only give … Continue reading

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Questions to Ask When Considering Online Marketing for Your School

If you want to reach international students, you need to be able to be found when and where they are looking for you.  Are they looking for you in the newspaper?  Maybe.  Are they looking for you on TV?  Possibly.  … Continue reading

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Facebook Mistakes To Avoid

Facebook can be a great resource to help in your international student recruitment as well as helping you stay connected to current students.  It can also be intimidating and can work against you if not used properly and without a … Continue reading

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Facebook Best Practices

We talked about the importance of using social media and in particular, Facebook as a recruiting tool.  It is a way to reach both potential new students as well as engage with current ones.  As you continue to develop your … Continue reading

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Involving International Alumni in your Recruiting Strategy

Most businesses find that their best customers come from other customer’s referrals or “word of mouth” advertising.  Why would it be any different with international recruiting?  Your best word of mouth advertising comes from the people that have “been there, … Continue reading

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