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Wednesday, September 12th, 2012 - Issue #12
Envisage International Newsletter

Welcome to the 12th issue of the Envisage International Newsletter. Summer has come and gone and we are all settling back to our “normal” routines now that the new semester is upon us. Like many of you, we are ramping up for our fall travel season and by the time you read Issue #13 we will be road warriors. So whatever part of the globe you are reading this from, safe travels and a happy new semester!

In this issue, we welcome aboard StudyMississippi, highlight the Envisage blog on effective email campaigns, talk about insurance options for intercollegiate sports, and share all the upcoming conferences where we will be presenting and exhibiting. We hope to see you in person at a NAFSA Regional, ICEF, NACAC, WYSTC or other conference!

Best Regards
Envisage International Corporation

This Month's Highlights
Welcome to our New Partners!

StudyMississippi is a consortium of high schools, colleges and universities located throughout Mississippi, with a common goal of introducing international students to the quality education and unique lifestyle in the great state of Mississippi.

With active leadership, creative engagement with industry participants and an annual conference, StudyMississippi is a role model for state consortiums across the country. We are thrilled to have them on board and look forward to promoting Mississippi to our community of international students. We will integrate information on the consortium into our Mississippi State Guide and our Study in Mississippi search page, and we will have a dedicated StudyMississippi profile on InternationalStudent.com - three points of focus as we promote Mississippi to our community of over 7 million international students.

For more information how you can become a Featured School or lead client, contact Wini Puglielli.

Intercollegiate Sports Coverage

Many colleges and universities have sports programs with international student athletes, and it’s important that the health insurance for these athletes include adequate coverage for sports injuries. Many insurance plans, including some school group plans, exclude coverage for intercollegiate or organized sports activities. Although most schools have an athletic insurance policy designed to cover excess costs over the base plan, that structure can still leave a hole in the insurance coverage for international athletes.

If your school does not have a special plan for international athletes, consider the Student Secure. The Student Secure Budget and Select levels includes $5,000 coverage for intercollegiate sports as part of the overall policy. Coverage can be purchased online, and confirmation provided by email instantly.

If you have any other questions about coverage for your international student athletes, or would like brochures to provide to students, please contact Annemarie Keller.

Highlights from the Envisage Blog:

Retargeting, also known as remarketing, is a way to get your message in front of a consumer after they have left your site. One way to do this is through email marketing. We use email marketing to re-engage students that have visited our site, given us some information about who they are and what they are interested in, but have not expressed interest in a particular school.

Take the example of a student that has told us she is interested in a film degree in the US, but has not specified a school. We target this student for a series of emails related to film as a degree and a career. The first email in the series gives information about different degrees in film; the second highlights film career opportunities; the third discusses intern opportunities in the film industry; and the fourth focuses on the importance of location to choosing a film school. All emails point the student to our Study Film section for more information, and talk briefly about our film school partner. Students love these email campaigns! This is email marketing at its best, when you can cut through the clutter of email and engage a student in her area of interest.

Take a look at our blog on retargeting through email to learn more.

International Financial Aid
Presenting at 6 NAFSA Regionals

At International Student Loan, we are preparing to present at six upcoming NAFSA Regionals. Our presentations will focus on the primary steps international students can take to afford their education. Topics covered will include choosing a school, budgeting, scholarships and of course, loans. With a dynamic group of co-presenters, we are looking forward to discussing this always-popular topic, particularly since we always learn as much as we teach during these sessions.

Please mark your calendar and stop by our session at any of the following NAFSA Regional conferences:

  • Region I: Tacoma, WA
  • Region II: Wichita, KS
  • Region IV: St. Louis, MO
  • Region V: Madison, WI
  • Region VIII: Alexandria, VA
  • Region XII: San Jose, CA

We hope to see you soon! If you can’t make a session but would still like to discuss international student financing, our loan comparison tool or partnership opportunities, please contact Jennifer Frankel.

Upcoming Events

Here are some of the conferences we will be attending over the next couple of months:

  • WYSTC - San Diego, California, 18th - 21st September 2012
  • NACAC - Denver, Colorado, October 4th - 6th, 2012 booth #242
  • Alliance AGM - Washington, DC, October 23rd - 24th, 2012
  • ICEF - Berlin, Germany, October 28th - 30th, 2012
  • ICEF - Miami, Florida, December 2nd - 4th, 2012
  • NAFSA Regional:
    • Region I - Tacoma, Washington
    • Region II - Wichita, Kansas
    • Region III - San Juan, PR
    • Region IV - St. Louis, MO
    • Region V - Madison, WI
    • Region VI - Columbus, OH
    • Region VII - San Juan, PR
    • Region VIII - Alexandria, VA
    • Region X - Niagara Falls, NY
    • Region XI - Portland, ME
    • Region XII - San Jose, CA

Contact us and schedule an appointment if you are attending any of these events! We would love to see you!

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