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Thursday, November 15th, 2012 - Issue #14
Envisage International Newsletter

Happy International Education Week 2012! To celebrate, we have announced the finalists for our 2012 InternationalStudent.com Travel Video Contest, now in its 7th year! The winners will be announced tomorrow so stay tuned to see who will win the grand prize of $4,000.

We are also in the home stretch of our NAFSA Regional conference swing and it was great to see many of you at the regions that we have already attended. We also hope to see some of you in Portland for Region XI and Alexandria, VA for Region VIII, where we are currently presenting and exhibiting. As the NAFSA Regionals season winds down, we have a lot to be thankful for as we will have a chance to rest up over the Thanksgiving break.

Happy Thanksgiving!
Envisage International Corporation
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2012 Travel Video Contest

Each year InternationalStudent.com hosts a Travel Video Contest, giving international students the chance to tell their story in pursuit of the $4,000 Grand Prize and worldwide fame! We coincide the winners’ announcement with International Education Week, so the seventh annual contest is now almost complete. It has been our most successful competition ever with over 100 entries from students in 44 countries around the world.

It was an agonizing process to get so many excellent videos down to only 16 Finalists, including the Viewers’ Choice Award- Redefining Home. The emotional story of Cat Tuong Le caused her video to go viral in Vietnam after a popular Vietnamese news source caught wind of her situation. In the end she gained almost 20,000 viewer votes and received an automatic entry into the Finalist round for a shot at winning the $4,000 Grand Prize.

Thanks to each of you who spread the word to your students and helped make our contest once again an anchor event for International Education Week. The overall talent this year was remarkable and the judges are in the process of some tough decision making for the winners’ announcement tomorrow. You can see the Viewers’ Choice Winner, all of the Finalists and after tomorrow, the winners, on our contest page: http://www.InternationalStudent.com/contest/

Five Things to Consider before Using Online Marketing for International Recruiting

Online marketing can be a very effective way to market your school and to cast a wide net to reach international students. With online marketing, there is no travel budget needed, no two-day flights, no staying in a hotel in a country thousands of miles away. While we admit travel can be rewarding, online marketing is another tool to add to your recruiting arsenal.

We are finding that many schools want to market their school and programs online in an effort to reach international students, but don't know where to start or how to do it effectively. There are many things to consider before you begin partnerships to help you with your online marketing. Read below for some highlights from our blog.

  1. Know your goals and what you want to accomplish
  2. Know your limitations and available resources
  3. Timely follow up is a must
  4. Have an ongoing communications plan
  5. Give it time

For more information,read our blog post on Five Things to Consider before Using Online Marketing for International Recruiting.

2012 Primary Sources of Funding

IIE released the 2012 Open Door's Report this week, and the data reflects that not much has changed in the sources of funds for an international education. Personal and family funds continue to be the primary way international students pay for college. Compared to last year, there was a 6.3% increase in the number of international students who reported that their education was primarily paid out of their own pocket - or their parent's.

While a large number of international students pay their own way, as many of us might expect, students continue to look for external help as well. While US colleges and universities had a slight reduction in the amount of aid given to international students, current employer groups and foreign private sponsors both increased a bit to help make up some of the difference.

To learn more, check out International Student Loan’s most recent blog post on International Student Funding 2012. Or better yet, catch Jenny Frankel’s presentation at NAFSA Region VIII on Saturday to review funding sources in detail. You can also contact Jenny anytime to discuss.

Upcoming Events
Conferences

Here are the remaining conferences we will be attending to close out our year:

  • NAFSA Region XI - Portland, Maine November 13-15 (now!)
  • NAFSA Region VIII - Alexandria, Virginia November 14-17 (also now!)
  • ICEF - Miami, Florida, December 2nd - 4th, 2012

Contact us and schedule an appointment if you are attending any of these events, as we would love to see you. Stay tuned next month for our Q1 2013 conference schedule.

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