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January 2015 • ISSUE #40
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Our 2015 Predictions

Happy New Year to all! Like we did last year, we devote our January newsletter to ten predictions for the coming year in the world of international higher ed, student insurance, college affordability and internet marketing - all the pieces that make up our world. Visit the December 2014 newsletter to see how we did last year.

We hope you enjoy the newsletter, and all the best in 2015.

Keith Clausen
President
for the Envisage International Team

International Student Numbers in the US Continue to Soar
The number of international students in the US will exceed 950,000 in the 2014-2015 academic year. That’s a big number, but... READ MORE >>>


Growth From China Continues to Slow
The juggernaut can’t go on forever. There are nearly 300,000 Chinese students studying in the US, more than the total number of... READ MORE >>>


Insurance Fades to the Background
Insurance has been on the front burner in international education, as the ACA and J1 regulations have had schools and participants variously concerned, engaged and paying attention... READ MORE >>>


Domestic Recruiters Go International
The lead generation/student recruitment industry targeting domestic US students is highly evolved and technology-enabled, with live call transfer, immediate response, and sophisticated... READ MORE >>>


For-Profits Target International Students
This prediction is tied directly to #4 above, whereby a previously profitable domestic business looks to beef up revenue from international sources. While the for-profit sector will... READ MORE >>>


Online Recruiting, Agent Recruiting Goes Bananas
Continued growth in international students flocking to the US, coupled with a difficult financial picture for many schools, will drive more colleges and universities to adopt... READ MORE >>>


States Get Creative with Affordability
President Obama, inspired by a new Tennessee plan, has announced a proposal to provide free community college tuition for two years to anyone in the country, regardless of age... READ MORE >>>


SSL Everywhere
You will start to see SSL (Secure Sockets Layer) everywhere - that means the little lock icon and yellow url that lets you know you are on a secure site. Between data protection issues as we go from one high-profile hack to another... READ MORE >>>


Mobile Starts to Dominate
Mobile and tablet traffic will to continue to grow and there will be a rush to convert non-responsive sites to accommodate those visitors. Google has already... READ MORE >>>


Visitor Engagement Rules.
Visitor engagement and site speed will become increasingly important aspects of a website’s SEO signals. Faster sites that keep... READ MORE >>>


We will be watching all of these trends in 2015, and we’ll make sure to let you know how we did at the end of the year. 


Conferences

  • How to Market Your School on InternationalStudent.com - Jan 22, 2pm EST, Free Webinar
  • Association of International Educators Administrators (AIEA) - Feb 15-18, Washington, DC
  • Florida Association of International Educators (FAIE) - Feb 19-20, Ft. Lauderdale, FL
  • WETM/ IAPA Conference - Mar 15-17 Lisbon, Portugal
  • Alabama Association of International Educators (AAIE) - Apr 9, Birmingham, AL
  


Envisage International
224 First Street, Neptune Beach, FL 32266
info@ EnvisageInternational.com