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Wednesday, February 1st, 2012 - Issue #5
Envisage International Newsletter

Over the last few years, the number of international students studying globally has increased dramatically. But just as dramatic has been the increase in the sophistication of the international education industry and service providers built around it. Better technology, better infrastructure, better programs, better service tools and more sophisticated marketing - it's an exciting time to be involved in international education.

We look forward to continuing to be part of this effort to serve students, schools and educators around the world.

Envisage International Corporation

Sales Tip of the Month?

Purchasing international student leads can be a very efficient and cost-effective way to enhance your current recruiting strategy. You can control your budget, how many leads you want, how targeted those leads are, how they are delivered, etc. However, there's no doubt that it can also be a waste of time and money, if you haven't thought through a strategy and plan before you start receiving leads. The biggest issue that each school needs to understand is their capacity to follow up on the leads they are buying, so that each lead is given the appropriate amount of attention.

Read more about the five key questions you need to ask your lead provider in the Envisage International Blog.

Partner Spotlight
international student insurance

The Ohio Center for Broadcasting's Denver, Colorado campus recently began a lead generation campaign focused on English and Spanish speaking international students that were interested in studying for a career in broadcasting in Colorado. Here is some initial feedback from their Marketing Manager, Stephanie.

"After receiving our SEVP approval, the real work began - recruiting students to attend our niche program. The Ohio Center for Broadcasting was fortunate enough to establish partnerships with a variety of lead generating companies to help increase our visibility and the most profitable partnership has been that with Envisage International. They have been able to effectively promote our program to both English and Spanish speaking countries and we are seeing a steady interest in our program from all over the world."

If you would like more information about how you can become our next lead gen partner, please contact Wini Puglielli.

International Financial Aid

Four years after the height of the Great Recession, IIE's Open Doors Report has revealed shifting international education financing trends. While self-financing and destination school sponsorship remain the most popular means of paying for higher education in the United States, more international students have turned to alternative financing sources in recent years. Fewer students now use personal and family funds (63.4% in 2010) than they did in 2008 (64.9%). Also, more students are taking advantage of US college or university sponsorship (24.1%) than they did in 2008 (22.7%). And 5.8% of all students studying in the US now rely on funding from their country of origin, up from 3.7% in 2008. The data suggests that international students, simultaneously confronted with the rising costs of higher education and the economic slowdown, have become more price sensitive when it comes to making their decision where and if to study in the US.

Read more about these findings here on our Funding for International Students blog post.

International Student Health Insurance
international student insurance

Last February, the Department of Health and Human Services issued a proposed rule for Student Health Insurance Coverage, as a result of the Patient Protection and Affordable Care Act passed in March of 2010. In the proposed rule, HHS defined "student health insurance coverage," detailed coverage requirements and which pieces of PPACA reform would apply, and discussed interaction with state laws. In the year since then, there have been a lot of comments and discussion, and no one knows exactly what the final rule will look like, or when it will be issued. Some expect it as early as this month, some think we may not see it at all this year.

For most student health insurance companies, this means business as usual this year, until the final rule appears. We are quoting international student group business two ways - on our standard plan, and for those that at least want an idea of what's ahead, on a plan enhanced to meet the coverage requirements in the proposed rule. We will be ready when the final rule appears, and we will keep you posted.

If you'd like more information on our group international student health insurance plans, please contact Annemarie Keller.

Uppcoming Events

Here are some of the conferences we will be attending over the next couple of months:

  • AIEA - Washington, DC - February 19th - 22nd, 2012
  • Study Mississippi - MAIE Conference - Oxford, MS February 23rd - 24th, 2012
  • FAIE - Boca Raton, FL - February 24th - 25th, 2012
  • Leadscon West - Las Vegas, NV - February 28th - 29th, 2012
  • WETM/IAPA - Budapest, Hungary - March 14th - 16th 2012

If you are going to be attending one of those events, please let us know - we would love to meet!

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