Facebook can be a great resource to help in your international student recruitment as well as helping you stay connected to current students. It can also be intimidating and can work against you if not used properly and without a well thought out game plan.
Here are some Facebook no-nos:
- No Facebook page: Not having a Facebook page at all to reach your international students and prospective students. I know, that would be just downright silly? Unfortunately, yes even in 2011, some schools have been slow to adopt.
- No strategy: Not having a strategy or a game plan in how to approach social media marketing can be disastrous. You must think of things such as how much you want to post per week, what to post, how to be engaging, etc.
- Lack of consistency: You must be consistent if you are to have a successful Facebook presence. You need to check the page often, engage your fans and be there to address their questions when they ask them. What’s worse than not answering a students question about your school.
- Over saturation: Just as important as being consistent, you don’t want to over saturate your fans with too much or irrelevant information. If used properly, Facebook can become a great resource to get your message out about your school, events, etc. If you over saturate, your fans will find other resources or worse another school.
- Think before you share: It’s easy! A spur of the moment thought, a gut reaction and ultimately what seemed like a good idea at the time, turns into a bad decision. Ooops! You just hit “share” and now you feel the beads of sweat on your forehead and the rush of blood to your face. Then the phone rings and it’s your boss on the caller id.
- Lack of promotion: You have built it, you have a strategy, you are consistent, but you have no fans? You need to promote your Facebook page. This should be done with visuals, signs and flyers in your student center. It should be prominently displayed on your website, in e-newsletters and on any printed materials about your school and/or international center. If you build it, they will come….. with a little promotion of course.
These are a few of the mistakes that I have seen. Are there anymore that you can suggest?