More International Students are Turning to Mobile Devices

Traffic from mobile devices is on the rise as more people get smart phones.  Traffic across our network of sites has also been going up from students accessing them on their mobile devices.  We have seen an uptick in mobile traffic on our flagship site,  In the last 30 days, mobile devices made up 11% of our overall traffic on that site.  That is up from 5% during the same time period in 2011.  Tech savvy international students are accessing our site from iPads, iPhones, Androids and even a few with Blackberries.  We are seeing our main traffic from students that are already in the US, followed by India, the UK and then Canada.

This trend will continue as more mobile phone users continue to upgrade to smart phones.  According to Nielsen, mobile broadband users topped 200 million worldwide.  This is one of the main reasons for’s mobile growth.  With this trend, we have been focused on ensuring that the international students using our sites have access to all the information at their fingertips.

In addition to making our websites mobile friendly, we also rolled out several iPhone apps, giving students easy access to the information and products they need.  They include the following apps:

  • Study in the USA iPhone App – designed for international students from all around the world, this free iPhone app helps students navigate their way through information and learn all about how they can study in the USA!
  • Student Zone App – designed for our customers, our iPhone app allows you to manage your account on the go wherever you are in the world!
  • Work and Travel Insurance Student Zone App – for all our work and travel clients, downloading the iPhone app is like your personal assistance on how to use your insurance plan, where to seek treatment and much more!

Our goal is to provide students with the services they need, whether that service is insurance, a student loan or finding the right school all at the fingertips of international students no matter how they are accessing the internet.  How do you access the web?

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