International Education Pick of the Week – 27 September 2013

pick-of-the-week

I promise we will not talk about developments on the use of agents this week, since you have all likely heard by now that NACAC has formally approved use of agents by US schools and you’ve probably had the opportunity to consider the impact of that the change in greater detail than we can do here.

Duke’s China Campus

Our International Education Pick of the Week instead goes first to Duke University, which received final approval for it’s China campus in Kunshan after years of obstacles. Set on 200 acres outside of Shanghai, the new branch will be a joint effort with Wuhan University, and will start recruiting faculty and students for the Fall 2014 semester. Before the word MOOC was even invented, we heard about Duke’s efforts to open a China campus. It’s amazing to think how fast things are moving and changing in international education, as the international branch campus (IBC) of the brand-name US or UK school seemed like the avant-garde a few short years ago. Is it still?

Higher Education in 2020

The Observatory on Borderless Higher Education reports that as of the end of 2011 there were 200 degree-granting institutions worldwide, with 37 more to come online in the next two years.  So there is certainly a continuing commitment to the IBC model, particularly in the Far East and in the trend to create education “hubs” (like the recently announced plans to create “education city,” a hub in Oman).  You can get a fuller sense of what the Observatory has uncovered in its recently-released report called Higher Education in 2020, in which it interviews 21 international education professionals to draw out and summarize their expectations for future trends in international education.

A Step Backwards for the Internet – Keyword (not provided)

Google is the generally accepted analytics tool for websites, providing all-important traffic and keyword data to webmasters so they can measure, track and guide their efforts and effectiveness at reaching their target audience. Google Analytics users will have noticed that there has been an increasing number of searches that generate traffic to their sites for which Google no longer provides the search term that the searcher used – the dreaded “Keyword (not provided)” category.  Now Google has announced that it will shortly eliminate all keyword data from analytics, so webmasters will not get search data on any of their visitors.  Maybe it sounds like a victory for searcher privacy – but since Google still has that data to use as they see fit, it seems more to me like a monopoly abusing its power in a way that will make it tougher for websites to match searcher expectations – a setback for everyone.  Except Google of course, as they will provide keyword data on paid search marketing . . .

Read our Keyword (not provided) blog post for more.

As always, comments are welcome. And if you have any suggestions for the pick of the week, please email or tweet us at @EnvisageIntl.

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